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Environment
Jaipur Entrepreneur Turns 4,000+ Scorching Rooftops Into Cool Organic Farms
JAIPUR: Summers are increasingly intense across India, a local environmentalist has found a way to cool homes while yielding fresh produce. Prateek Tiwari, founder of Living Greens Organics Pvt Ltd, has successfully converted more than 4,000 concrete roofs in the region into thriving, portable organic farms.
Initially starting as a weekend project to cool his own home using a canopy of cucumbers and leafy greens, Tiwari noticed a significant drop in indoor temperatures. As demand from neighbors surged, he resigned from his corporate job to institutionalize the method. His company now deploys specialized, lightweight green grow bags that allow urban residents to cultivate food effortlessly while lowering their carbon footprint and air conditioning costs. Tiwari’s innovative approach offers a scalable blueprint for climate-resilient cities.
Why these changes work:
Thermal Barrier Concept: Frame the plants as a functional "thermal shield" or "canopy," which highlights the science behind why it cools the house down.
Today, 4,000+ homes have adopted his approach, turning scorching roofs into cool, organic food baskets.
Kudos to Prateek Tiwari for proving that sustainability doesn’t just protect the planet—it can build a thriving, impactful business.
Initially starting as a weekend project to cool his own home using a canopy of cucumbers and leafy greens, Tiwari noticed a significant drop in indoor temperatures. As demand from neighbors surged, he resigned from his corporate job to institutionalize the method. His company now deploys specialized, lightweight green grow bags that allow urban residents to cultivate food effortlessly while lowering their carbon footprint and air conditioning costs. Tiwari’s innovative approach offers a scalable blueprint for climate-resilient cities.
Why these changes work:
Thermal Barrier Concept: Frame the plants as a functional "thermal shield" or "canopy," which highlights the science behind why it cools the house down.
Today, 4,000+ homes have adopted his approach, turning scorching roofs into cool, organic food baskets.
Kudos to Prateek Tiwari for proving that sustainability doesn’t just protect the planet—it can build a thriving, impactful business.