Privacy Policy This privacy statement governs your use of any products, services, content, features, technologies, or functions, and all related websites, mobile applications, or online platforms offered by us (collectively referred to as the “Services” or “Platform”). We collect, use, and share personal information to support the operations of BharatAds and its affiliated websites and to ensure user safety. BharatAds India Private Limited, operating directly and through its subsidiaries, acts as the data controller of any personal information collected. This policy is effective from 16/02/2021. Please note: Information posted on BharatAds becomes publicly available. Our servers are located in Mumbai, India. By providing personal information, you consent to its transfer and storage on our servers. 1. What Data Do We Collect About You? 1.1. Data Provided Through Direct Interactions 1.1.1. Registration and Account Information When you register on our Platform, we may collect the following details: Using Google Account First name, last name, and email address. Using Facebook Account First name and last name (as per Facebook), Facebook ID, and profile picture URL. With permission, we may also collect gender, age, or email ID. Using Truecaller Account First name, last name, email address, and mobile number. Using Mobile Number Mobile number. Using Email ID Email address. Using Apple ID First name, last name, and email address (sharing email is optional). App Store Email Email ID used to download the application. Optional additional information you may provide: Name
Email address Mobile number Credit/debit card details (for paid services) 1.1.2. Account Validation via SMS To ensure authenticity, we validate accounts using SMS verification when you: Post a listing Interact with a listing Initiate a purchase Important Notes: SMS verification is free. If not validated, your account will have limited functionality: Cannot post/edit/list/deactivate ads Cannot send/receive user messages If multiple accounts are created using the same number: You must choose one to remain active with full features. The rest will stay limited. To change the number linked to your account, please contact Customer Support. 1.1.3. Communication via Chat Feature Any data you provide through our chat feature is collected and stored. 1.2. Data Collected Automatically During Use 1.2.1. Device Information We collect: Operating system version Unique device identifiers (e.g., IMEI number) Mobile network name Device-related permissions (optional access to apps on the device) Note: Refusing access may restrict certain features.
1.2.2. Location Data With device permissions enabled, we may automatically collect: Your exact location using IP, GPS, Wi-Fi, and cell towers Your location helps in: Showing nearby listings Posting in the correct region You can enable/disable location permissions via settings at any time. 1.2.3. Client & Log Data We collect: IP address Time zone Operating system Login history (e.g., registration date, last login) Browser type and version 1.2.4. Clickstream Data We track your activity on the Platform, including: Referral sources (where you came from) Date/time of visits Searches made Ads or listings clicked Time spent and content interaction sequence Other tracking data includes: Page view stats Traffic to/from BharatAds Google Advertising ID (Android) Ad interaction data Cookies may be used for this purpose. 1.2.5. Cookies and Similar Technologies
Cookies help us: Manage sessions Store preferences (like language) Deliver relevant ads Cookies collect: Date/time of visit Browsing history Username You may disable cookies in your browser settings, but this may limit platform functionality. 2. Why Do We Process Your Personal Information? We use your personal data only when legally permitted. Most commonly, we process it under the following conditions: To fulfill a contract we are about to enter into or have entered into with you. To share information with our business partners for operational purposes. To support our legitimate interests, such as enhancing our Services and ensuring a secure Platform. To comply with legal or regulatory obligations. In specific cases, we may ask for your consent to process certain personal data. At such times, we will clearly explain the purpose and type of data involved. 2.1. Providing Access and Delivering Services on Our Platform Login & Account Access o If you sign in via mobile number or email ID, we use your name, mobile number, and/or email to identify you. o If you use Facebook, Google, Apple ID, or Truecaller, we use your name, email, and (except Apple/Truecaller) profile picture URL to identify you. Payments o We utilize third-party providers to handle payments. o If needed, you may provide payment/card details, which are passed securely to the provider. o We do not store full card numbers or verification codes—only partial, encrypted card data is retained for recurring payment convenience. Device Metadata Access o We may access metadata such as photos, audio, videos, contacts, and address book information on your device.
o With your permission, we collect contacts for telecom promotions, social features, and other purposes mentioned in this policy. o Third parties involved are expected to follow our privacy policies. Data Security o All personal information is stored securely, with technical and organizational safeguards in place. 2.2. Enhancing User Experience and Platform Development Clickstream Data o Used to personalize content (e.g., relevant search results). o Helps us analyze time spent, navigation behavior, and interests to improve Services. o Assists in delivering targeted marketing and measuring campaign effectiveness. Location Data (with permission) o Aggregated and anonymized for user profiling and segmentation. o Enhances service performance and ad relevance (e.g., showing local listings). o Used with Google Maps, subject to its terms and privacy policy. o Helps monitor engagement with third-party ads. Cross-Device Tracking o Your account data (email/phone) helps us associate activity across devices for a seamless experience. Machine Learning Models o We train models using your uploaded images, ad descriptions, and pricing to improve search, ranking, and ad matching. o Your browsing behavior, clicks, location (with consent), and past interactions inform personalized ad recommendations. Chat Analysis o Chat messages are analyzed to enhance product features and improve user experience. o Personal data in chats is de-identified as much as possible before being used to train models. o Only select specialists with restricted access may review limited content manually. 2.3. Feedback Collection, Safety Measures, and Fraud Prevention Platform Administration o We use your mobile number, log data, and device IDs for troubleshooting, testing, support, hosting, and fraud prevention. Chat Monitoring
o Chat messages may be scanned to ensure safety, detect spam or abuse, and prevent fraud. o Automated systems analyze content; manual review happens only under strict conditions and access controls. Fraud Detection o Algorithms monitor suspicious behavior using posted content and user activity. o Automated bans are applied in cases of high fraud probability; otherwise, manual review is conducted. o Users can appeal bans through Customer Support. Device Information o We collect data like user ID, IP address, device specs, OS, language settings, and browser details. o This helps link devices to users and detect fraudulent usage through fraud scoring. 2.4. Marketing, Promotions, and User Feedback Communication o We may contact you via your registered mobile or email to collect feedback or promote relevant services. Recommendations o Your email and mobile number may be used to suggest services you might find useful. Ad Effectiveness o Clickstream data helps us evaluate marketing campaign performance for both internal and partner analysis. Location-Based Ads o If location access is granted, we use this to assess interactions with third-party ad banners. Marketing Communications o We may reach out via: Preferred contact channels for requested information. Email or phone about similar services you’ve used. Details you provided during contests or promotions. Your social media engagement or feedback. Note: Even if you’ve registered for DND/DNC/NCPR, you may still receive such communications as a registered user. Opt-Out o You can unsubscribe any time by: Clicking the opt-out link in our emails. Updating your notification preferences. Informing our calling agent of your preference. Mandatory Compliance Notification
o As a registered user, you agree to receive at least one yearly email reminding you that non-compliance with our terms or the IT (Intermediaries Guidelines) Rules, 2011, may result in account suspension or removal of violating content. 3. How Will We Inform You About Changes to Our Privacy Policy? Policy Updates: We may revise, upgrade, or modify this policy at any time. Updates will take effect either upon your next post or 30 days from the change—whichever comes first. Business Transfers: In the event of a merger or acquisition involving us or our affiliates, your personal information may be shared with the new entity. However, this privacy policy will continue to apply. Annual Notification: You will receive an email once a year informing you about any changes to this policy. Contact Us: If you have any questions about the policy, please email: bharatads.com@gmail.com 4. Communication We may contact you via email, SMS, or in-app notifications regarding: o Registration confirmation o Activation or expiry of your ad listing o Other transactional updates related to your use of our Services Note: Since these communications are essential for delivering our services, opting out is not available. 5. Who Do We Share Your Data With? Your personal data may be shared with the following parties for the purposes described in Section 2 of this policy: 5.1 Corporate Affiliates Shared with our group companies (both in and outside India) Used for operational support, product enhancement, customer service, and fraud detection Affiliates will market only to users who have opted in 5.2 Third-Party Service Providers Includes cloud storage and service support providers
Required to comply with data security laws and use data strictly per our instructions 5.3 Advertising and Analytics Providers We share non-identifiable data to analyze Platform usage and campaign performance Data shared is anonymized for business analytics and reporting 5.4 Law Enforcement, Regulators, and Authorities Disclosures made to comply with legal requirements, court orders, or government requests May also disclose to enforce our policies or investigate fraud, misuse, or threats to user safety 5.5 Business Transfers In the event of a sale, transfer, or merger, your data may be used by the acquiring entity per this privacy statement 5.6 User Access, Modification, and Deletion You may view, modify, or delete your personal data from your account For information not visible on the platform, contact us at bharatads.com@gmail.com A nominal fee may be charged as per legal limits 6. Where and How Long Do We Store Your Data? Storage: Data is securely stored on protected servers to ensure high performance and a seamless user experience Retention: Data is retained only as long as necessary for: o Service delivery o Legal, accounting, or compliance obligations o Fraud prevention and policy enforcement Retention Criteria: Based on data type, sensitivity, legal requirements, and risk of unauthorized use Minimum Retention: As per IT Rules 2021, user data is retained for 180 days post cancellation or deactivation unless required for longer by court or authorities 7. Technical & Organizational Safeguards Data Security: We use industry-standard safeguards such as: o Encryption (SSL for payments)
o Password protection o Physical and network security controls Security Audits: Regular evaluations to assess vulnerabilities, risk, and compliance Limitations: No method of online transmission is 100% secure. We take reasonable steps to protect your data, but we cannot guarantee absolute security 8. Links to Third-Party Sites Our Platform may include links to other websites or apps Each linked site has its own privacy policy, and we do not control or assume responsibility for them We recommend reviewing their privacy policies before sharing any information Contact Us Email: bharatads.com@gmail.com Legal Correspondence (Local Users): Softwaresathi Solutions LLP. NA General Correspondence: No. 518, 2nd Floor, 9th Cross, Chikkalasandra, Bangalore - 560061